You Have a Gold Mine of Business and You Don't Even Know It

Michelle :How much real estate business are you losing everyday?

Agent: What Michelle??? Are you kidding me??? I'm jumping on every opportunity that I get?  There are not as many but I'm all over it.

Michelle: hmmm...how many times do you normally follow up?  Tell me about your follow up system?

Agent: Well, I call and email a number of times.  I'm good at keeping up with hot prospects. I kind of have "my own way" of following up leads.

Michelle:  If I showed you ways on how to flip the current leads you have would that be something you might be interested in?

I've been blessed to work, coach, and learn from some of the best people in the real estate business.  The top producers who make it through all economies have lead systems that sustain them.  Did you know that today the lead incubation process can be from 6-18 months?  That means people you reached out and touched two years ago may now be ready to buy this year?  Did you know that the majority of real estate agents only convert 5% of their on line leads and throw the other 95% away?

We give our agents a contact management software system that allows them to keep up with their leads.  It sends them reminders on how they need to reach out to that particular lead.  It generates professional emails, postcards, greeting cards, newsletters, out to your leads on whatever campaign you may set them up on.  There is no reason for you to ever loose touch with any of your leads. 

Today there is no reason in the world for you not to have the ability to reach out and keep up with all of your leads. With social media you can become friends on Facebook, you can add them to your blog, Twitter them, text them, send them a "Yelp" message, or hey about just calling them and seeing how they are doing. Today's top producing agent is fluent in all  forms of media and now has the opportunity to have more than a superficial relationship with a lead.  You start becoming their "Trusted Agent".

All of the above principles should apply to all of your past clients and customers. There is no reason in the world that you are not connecting with them in some shape or fashion.  There are too many tools out there for you to be successful.  So keep in mind it's not the number of leads...it's how you are keeping up with them.  If you need any help or suggestions just holler. So I will ask you again, "How much business are you losing everyday". This is Michelle Amador "Taking It Under Advisement".